Reflections on Branding
“The Cobbler’s Kids Have No Shoes” You may have heard this one before, but this old adage essentially means that because the shoemaker is so busy making shoes for his customers they end up having no...
View ArticleThe Next Twitter… Nothing to Report
FYI, this is just a quick post between sessions… with a full recap of yesterday and today later tonight. What’s Next? So South by Southwest (SXSW) is famous for launching twitter, making twitter...
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The Instant Feedback Loop Can Kill Your Brand
Just sat through the first 10 minutes of arguably the worst session at SXSW2010. It had a great title – Interactive Agency Workflow: Design and Development Process – and based on the full room and the...
View ArticleWebsites Can Be Beautiful (1 of 3)
Of the several sessions I attended at South by Southwest 2010, three stood out to me as an interactive director – all dealing with the same topic, in a different way – making websites attractive. This...
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SXSWi – The Tale of Two Conferences
Dear Social Media gurus, ninjas and jedis’ – SXSW Interactive has been around since 1994. Long before Twitter, foursquare or your blog. In fact, this year’s topics were crowd-sourced – so stop with the...
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